Curtis+Cartwright: content creation
Whilst many of our assignments are aimed at producing reports for a small group of senior stakeholders, we also produce material for a wider audience. We can help bridge the gap between user requirements and client expectations to deliver content that is appealing, informative and accessible.
An opportunity for client and often peer review is important and we plan for this accordingly. The delivery of high quality outputs, on time and on budget, is as important to us as it is to you. We never forget that our work is for a client, who deserves a thoughtful and responsive service.
Our work
The material that we produce for a wider audience include briefing papers, toolkits and good practice guides. These may be printed documents, websites or presentations. The challenge here is to inform and educate the reader in an easy and appealing manner. In each case key messages, narrative and practical advice are crafted and tailored for the appropriate audience. Our expertise is in communication and we are often employed to do just this, either as an add-on service or as an assignment in itself.
Examples of our work include:
- We produced "The Guide to Researching Audiences" for a range of public sector bodies who fund or deliver online content. This SCA-funded work showed how the non-expert can make effective use of audience research. We were also commissioned to produce a concise version, a series of sector- and role-specific briefing papers and also a presentation selling the benefits of audience research.
- We wrote four outputs for the Higher Education Academy/JISC Collaboration that brought together a wide range studies in a simple two-sided overview. Each had an accompanying website with a more detailed summary of the work.
- We wrote a series of business process descriptions and advice documents for police forces participating in a new national infrastructure.
For further examples of our work please look here.